Girlboss was a term coined by the CEO of the company Nasty Gal, Sofia Amoruso to define women, who by virtue of their hardwork and hustle were able to rise to the top of the corporate hierarchy. They were unapologetic about being women and using their identity to fulfil their capitalist aspiration and empowerment. The term was later used to define many other such women CEOs like Sheryl Sandberg of FB, Steph Korey of Away and lead to the rise of numerous women led entrepreneurial ventures like The Wing, Glossier, Refinery29, Man Repeller etc.